At 2400 square feet, it is 2-3 times larger than most dental offices. The treatment rooms are spacious and comfortable, and the waiting area and tooth brushing stations are unique. Despite the size of the facility, our schedule is created carefully so that there is rarely any significant waiting time. We also set aside time each day for new patients, so you will not be told that there are no openings for 2 months! (a common trick to make it seem as if an office is special and exclusive.)

The office is located immediately east of Sutton Place, on 57th Street. Unlike the more convenient locations in congested, noisy Midtown, we are located on a quiet, tree lined street, on the ground floor level. Saturday hours are available for most of the year.

As for this website filled with genuine information, written in and out of first person? Despite what the marketing experts advice, all I can say is, "This is me, and it's all real." (Seinfeld reference)

1) We will never start treatment until the appropriate time; no aggressive or premature treatment in this office

2) You will not wait weeks for your initial appointment- we can see you this week!

3) You will rarely have to come in during school hours

4) We run on schedule.....rarely any waiting time.

5) We are the only office in Manhattan to use Sure Smile Technology which dramatically reduces treatment time with braces

1) Dr. Goodman is part of the Invisalign Faculty. He trains other dentists, and he knows which cases Invisalign is best for.

2) There is no charge for the initial visit, and we can give you an estimate of time and cost without any records.

3) Most cases with clear braces can be treated in less than a year, and often in as little as 6 months using Sure Smile.

4) Our staff is really nice- no attitudes here!

5) You will feel comfortable in our office - not like an overgrown kid.

Dr. Goodman serves the parent company of Invisalign as a speaker and trainer of doctors new to Invisalign. Despite this affiliation with the company, he is known for his outspokeness regarding some of the appliance's limitations, and fixed braces are often used in his office as the treatment of choice. While most cases can gain noiceable improvement with the Invislaign appliance, Dr. Goodman will be honest with you if your case is better suited for braces.